If you are a small business owner or a freelancer, you might question whether blogging is worth the time and effort. The answer is yes. Blogging is an inexpensive and scalable marketing strategy. In fact, it is the third most common content marketing strategy for business. Today we will discuss 5 powerful benefits of blogging for small businesses.
In one of our Instagram previews, we mentioned that 70% of people would rather learn about a company through articles rather than advertisements. Let’s talk about how this impacts sales. It is now time to talk about sales; marketers who prioritised blogging received 13 times more ROI (return on investment) than companies that did not in 2019. Additionally, businesses that post 1-2 times per month have 67% more sales opportunities than companies that do not blog.
Businesses widely make use of blogging; 90% businesses use content marketing tactics such as blogging and 78% of marketing experts think custom content is the future of digital marketing. A staggering 81% of businesses describe blogging as ‘useful’, ‘important’ and ‘critical’.
What makes blogging so successful? Let’s dive into the details.
Boosting search engine optimization
Search engines love to provide valuable content to searchers. Consistent blogging provides Google and other search engines with fresh content to index. This helps you increase your business’ visibility on search engine results. Ultimately, SEO-optimised quality content opens your business to new audience. Based on the high ROI conversion, your new viewers have a high potential to turn into your customers.
However, search engine optimization is not only about the ranking. This long-term tactic can put your business above your competitors. Additionally, posting articles on topics your audience is likely to search for is a brilliant way to make sure you publish relevant content.
Developing and strengthening relationships with potential and existing customers
Blogging is a great way of connecting with your audience. Providing content on topics that meets their needs and interest will increase their interest in your brand. You can also make your website content interactive by asking your readers questions or encouraging comments and feedback. Additionally, you can also refer to the content on your social media channels and indicate a further conversation. Ultimately, this will help you to create an ongoing line of communication with your audience. This unique relationship with your viewers will not only enhance their trust in your brand but also help you gain valuable insight into their interests and expectations.
Establishing your business as an industry leader
Regardless of how small your business, blogging can help you become an industry expert. Consistent high quality blog content will make your reputation skyrocket and make more and more viewers refer to you as a credible source of information. Over time, you can become a go to resource for helpful content. Additionally, implementing information on your own products or services to your blog post can encourage your audience to explore your offer. Overall, expertly crafted website content is a powerful resource that can help small business compete against larger companies.
Connecting people to your brand and providing value
Blogging is here to prove that your business is not just your services and products. Producing content gives you an opportunity to talk about your company values, standards and overall personality of your company and you as its owner.
While talking about products is an essential part of promoting your business, blogging gives business owners an opportunity to provide them with new information that does not require them to purchase your services. Publishing blog posts on how to solve problems, tips and industry facts and statistics will be far more interesting than a dry product-focused ad. Taking the time and energy to provide beneficial content does pay off; your audience will be more likely to choose you over a competitor who is only focused on promoting their services.
Creating Opportunities For Sharing
New content on your website means new opportunities for your audience to share your blog with others. Whether they link your blog post on Facebook, tweet it or share via Instagram Stories or in an email, it essentially is free advertisement for your business. It also further validates you as a credible business that people can refer to.
All things considered, blogging is something every business should consider. With minimal effort and expense, you can build credibility, boost search engine rankings, increase your sales and develop relationships with current and potential customers. The 5 powerful benefits of blogging for small businesses make it a strategy no small business should pass up.
Digital Lift offer professional copywriting services. Our expertly written SEO-friendly blog posts with custom graphics will draw audience to your website and promote your products and services. Our content will become a powerful resource for your social media channels and marketing campaigns.
Check our Services page for more information.