It is not uncommon to see modern businesses disregarding email marketing. The enormous popularity of social media platforms might have overshadowed the initial outlook on emails in 2020. However, the new communication methods should not distract you from one of the oldest and yet most effective messaging channels – email.
Email marketing data
78% marketers have seen an increase in email engagement over the last 12 months. Bearing in mind the popularity of ever-growing social media platforms, the rapid surge in email usage emphasises that email is indisputably a permanent part of our life. Interestingly, 73% of millennials prefer communications from business to come via email and 59% of consumers say that marketing emails influence their purchase decisions.
What is the result? Marketers who used segmented email campaigns note as much as 760% increase in revenue. Moreover, for every $1 spend, email marketing generates $40 in return on income (ROI). Additionally, 80% of business professionals believe that email marketing also increases customer retention.
Based on this information, it is clear that email marketing is a vibrant and powerful business tool that helps you connect with people. If you are still thinking email marketing is not the right tool for your business, we will give you 5 reasons why you should change your mind.
Email marketing is cost-effective
Costs and time tend to be main concerns of small business owners. Even though there are affordable ways of advertising services and social media platforms, some business might still find it unreachable. Luckily, there is always a way around it and this is where email marketing comes into place.
Designing a professional email campaign or a newsletter is not complicated or time-consuming. Sending emails to a wide range of subscribers is cost-effective and can be automated to save even more time. An email is your easy way to your existing and new customers’ mailbox. Overall, email marketing is the perfect digital marketing tactics for small businesses; it is efficient, effective and inexpensive compared to paid online advertisement or physical forms of advertising.
Email marketing is personal
Email marketing enables you to customise your content. There are many ways of personalising your emails; from including the recipient’s name name in the email to creating separate mailing lists based on purchases, preferences or location, you can make your email a very personal experience.
Email segmentation is the process of dividing of email subscribers into smaller segments based on set criteria such as purchases, interests and demographics. Email segmentation is the most common and recommended email marketing practice. It not only increases the click-through rate of your emails but also helps you learn more about your audience. You can analyse and improve your marketing strategy based on factors such as responses, customer retention and sales.
Email marketing data is easily measurable
Email marketing allows you to measure effectiveness of your campaign in a simple and accessible way. With email marketing analytics, you can see which users opened your emails, clicked any links, completed a given action or made a purchase. You can also track how many people unsubscribed from your list after opening the email. These details allow you to assess whether your current strategy is working, what parts of it might require improvement and what type of emails is most effective.
Email marketing is action oriented
People subconsciously expect to do something with an email; reply, forward, click-through, sign-up or even make a purchase. You can use this mindset to design your next email campaign. Mobile marketing can become a steady drive for direct traffic to your website. This, obviously, can then covert into sales.
Email marketing helps you reach more mobile customers
In 2020, people open emails on mobile more often than on desktop. Moreover, over 70% of people read their email in a mobile app, with most checking their email first thing in the morning. This shouldn’t be too surprising; people check their emails in line at a coffee shop, on their daily commute and in line at the supermarket. With that in mind, every time a consumer refreshes their mailbox is an opportunity for your business to engage with them.
Obviously, like with any decision, you need to ensure that you have a clear plan in mind and follow the ground rules of email marketing. While only 11% of mobile email templates are mobile-friendly, 69% of mobile users delete emails that are not optimised. Going an extra step to ensure your email design is mobile friendly can make your business stand out among competitors. Your emails should be responsive and rich in visual content such as images and videos. Additionally, the images and videos should be small to ensure they can quickly and easily load on a mobile device. Additionally, keep your emails short and rich in links leading to pages that are also mobile friendly.
Email marketing is a a powerful strategy. You can expand your audience, drive traffic to your website, build loyal customer base and increase your sales. The 5 reasons why your business needs email marketing hopefully encouraged you to take action and approach your audience from a new perspective.
We are proud to call ourselves experts in email marketing. Our extensive experience in digital marketing, outstanding copywriting skills as well as carefully crafted design and visual content will help your business make the most of email marketing.
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